75% of users do not view the second page of search results.
They Can’t Hire You if They Can’t Find You
It’s common sense. People (a lot of people) are looking for your type of business online every day. If your business is toward the top of the list when they do their search, then you have a chance at getting that business. If you’re not on the list, they’re going to pick someone else. SEO gets you a shot at getting that client.