What We Do
Floodlight helps good businesses get found, stand out, and be chosen. Many businesses lose customers they should win because they aren’t visible, their message isn’t clear, or their trust signals are weak.
Everything we offer strengthens one or more of those three areas. Below are the core services we deliver. Each one works on its own, and they work even better together.
Search Engine Optimization
Search has changed. Buyers still look at Google’s traditional results, but they’re also scanning Maps, reading reviews, and now seeing AI-generated summaries at the top of the page.
Floodlight’s SEO covers all three so your business shows up wherever people are looking.
Classic SEO
Technical optimization, on-site fixes, off-site links and signals, structured data, clean architecture, and content tuned to real search intent.
Google Maps Optimization
Maps is often the deciding factor. We strengthen your Google Business Profile, boost your listing signals, and position you to show up in the three-pack.
AI Search Optimization (AEO / GEO / AISEO)
Google’s AI Overviews and generative search demand better structure, better clarity, and better authority. Floodlight prepares your site and content so AI has reasons to feature you.
Google Ads Management
Some businesses need visibility now. Floodlight builds and manages high-intent Google Ads campaigns that reach buyers who are ready to act. Search campaigns, call tracking, landing page consulting, and ongoing refinement. Every dollar is pointed at real outcomes.
Website Design & Build Guidance
You need the right website, not a shiny site that slows you down or traps you. Floodlight builds sites when it makes sense, and when it doesn’t, we guide you to the right developer and protect you from bad decisions.
We evaluate the build, vet developers when needed, ask the technical questions most owners don’t know to ask, and make sure your foundation supports speed, SEO, conversions, and long-term growth.
Reputation Management
Your reputation is one of the strongest ranking and conversion levers you have. Floodlight helps you collect more reviews, respond to them appropriately, and display them across your site.
We tailor the review strategy to the business model. A single-visit business asks after the job. A long-cycle business waits for peak gratitude when the client has felt the impact of your work. Timing shapes the outcome.
We use review-request automation, response tools, and on-site display systems to build trust everywhere buyers look.
Content & Authority Development
Content is how you speak to the world. Floodlight builds the articles, landing pages, service pages, expert explainers, and local authority content that your market and Google need to see.
Everything is written in your voice. Your expertise leads; the strategy follows.
Where Floodlight Starts
Every engagement begins with a clear look at where you are today. You get a simple three-step plan:
Understand your current visibility
Identify the strongest path forward
Execute together
When your visibility, message, and trust signals are aligned, you become the provider buyers naturally gravitate toward.