About Us
Good work for good businesses.
Local marketing done right.
Floodlight SEO is a specialized agency working with local service businesses - chiropractors, home builders, remodelers, and contractors - across markets including Minneapolis, Chicago, and Memphis.
The work is built on a three-part framework: Visibility, Message, and Safety. Getting in front of the right people matters. What they find when they get there matters. And the trust signals that predispose someone to say yes before they've spoken to anyone - reviews, credentials, community presence - matter just as much as either of those. Every engagement starts with a diagnostic. The plan is built around whichever of those three is weakest, not around a product we're trying to sell.
Floodlight works month-to-month. No annual contracts, no lock-ins. The reason isn't complicated: the only thing keeping clients around should be that the work keeps working. Some clients have been around for over a decade on that basis. That's the proof we're most proud of.
We work exclusively with good companies. The one thing good marketing cannot fix is a bad business. We'd rather have a short roster of clients we believe in than a long one we don't.
A Note from the Owner
My name is Jens Rhoades. I've been doing this for over twenty years, and I take it seriously in a way that a lot of people in this industry don't. SEO is slow, it changes constantly, and most people who get into it either burn out or start cutting corners.
I don't, because the end result matters. The clients I work with are running real businesses with real teams. Getting this right means more customers, which means more revenue, which means people keep their jobs and mortgages get paid. That's what's on the other end of this work. It deserves to be treated accordingly.
-- Jens