Every bubble on these maps is a real business competing for the same customers. The highlighted one is a Floodlight client. Position and size tell the story.
How to read these maps. Each bubble is a business competing in the same local market. Bigger bubbles mean more search visibility. The horizontal axis is keyword count, the vertical axis is average ranking position. The highlighted bubble (amber glow) is the Floodlight client. Labels are blurred to protect client identities.