Market Intelligence Report

SEO for Remodelers in Richmond, VA

We track 1224 keywords across the Richmond metro every month to show which remodelers are gaining ground, which are losing it, and where the real openings are. Here's the latest snapshot.

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Competitive Landscape

1224
Tracked Keywords
Tracked across the Richmond metro area, from broad service terms to neighborhood-specific queries.
13.8%
Top 3 Concentration
stratfordhillsconstruction.com, rjtilley.com, blueridgecustomhomesofva.com hold a combined 13.8% of total visibility. The remaining 86.2% is spread across 22 other businesses plus directories.
31.9%
Directory Dominance
31.9% of #1 positions are held by directory sites like Yelp and Angi rather than actual remodeler businesses. That's not because SEO doesn't work in this market. It's because the businesses investing in search aren't targeting these keywords effectively. These are real opportunities sitting unclaimed.
Difficulty Rating
Low
Our overall read on this market, based on how concentrated the top competitors are and how many keyword positions are still held by directories rather than real businesses.

This report is updated monthly. Visibility scores reflect a weighted formula based on ranking position and keyword volume. Data collected from Google organic search results. Floodlight SEO works with one client per vertical, per market.

Competitive Visibility Map

How to read this chart. Each bubble is a business competing for attention in this market. Bigger bubbles mean more overall search visibility. The horizontal axis shows how many keywords a business ranks for, and the vertical axis shows their average ranking position (lower numbers are better). Businesses in the upper-right are ranking for a lot of keywords in strong positions. Businesses in the lower-left are barely showing up.

Competitive visibility bubble map for Richmond, VA

Competitor Visibility Rankings

Overall search visibility score for each competitor. Higher scores mean more keywords ranking in stronger positions. Updated monthly.

#DomainVisibility ScoreRanked KeywordsAvg. Position
1stratfordhillsconstruction.com5.9%54111.41
2rjtilley.com4.39%44210.87
3blueridgecustomhomesofva.com3.54%2958.32
4classicconstructionext.com3.16%65514.05
5aleighconstruction.com2.82%44911.65
6richmondhomerenovations.com2.8%50013.89
7lakesiderenovationsva.com1.24%433.56
8jamesriverremodeling.com1.22%15916.48
9leolantz.com1.15%17112.96
10hanoverrestorationandremodeling.com1.11%7410.22
11bellarosahomeimprovement.com1.1%1358.84
12lanebuilt.com1.06%30817.32

Showing top 12 of 25 tracked competitors. Last updated: May 2026.

Keyword Leaders

Who holds the #1 position for each keyword we track.

KeywordCurrent #1Position
ashland basement finishingvirginiabasement.com1
ashland basement remodelervirginiabasement.com1
ashland basement remodelingvirginiabasement.com1
ashland bathroom additionrjtilley.com1
ashland bathroom remodelerrjtilley.com1
ashland bathroom remodelingrjtilley.com1
ashland bathroom renovationrjtilley.com1
ashland bedroom additionbuilttolastrva.com1
ashland custom home remodelerblueridgecustomhomesofva.com1
ashland home additionhomeadvisor.com1
ashland home additionsm.yelp.com1
ashland home remodelerm.yelp.com1
ashland home remodelingm.yelp.com1
ashland home renovationsm.yelp.com1
ashland kitchen additionrjtilley.com1
ashland kitchen remodelerrjtilley.com1
ashland kitchen remodelingrjtilley.com1
ashland kitchen renovationrjtilley.com1
ashland master bedroom additionhomeadvisor.com1
ashland remodeleryelp.com1

Showing 20 of 1224 tracked keywords. Last updated: May 2026.

This market is open.

We work with one remodeler per metro. If you're a remodeler in the Richmond area and want to own the search results in your market, let's talk.

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