Market Intelligence Report
We track 1272 keywords across the Knoxville metro every month to show which remodelers are gaining ground, which are losing it, and where the real openings are. Here's the latest snapshot.
Book Your Growth ReviewThis report is updated monthly. Visibility scores reflect a weighted formula based on ranking position and keyword volume. Data collected from Google organic search results. Floodlight SEO works with one client per vertical, per market.
How to read this chart. Each bubble is a business competing for attention in this market. Bigger bubbles mean more overall search visibility. The horizontal axis shows how many keywords a business ranks for, and the vertical axis shows their average ranking position (lower numbers are better). Businesses in the upper-right are ranking for a lot of keywords in strong positions. Businesses in the lower-left are barely showing up.
Overall search visibility score for each competitor. Higher scores mean more keywords ranking in stronger positions. Updated monthly.
| # | Domain | Visibility Score | Ranked Keywords | Avg. Position |
|---|---|---|---|---|
| 1 | riocreationsllc.com | 5.09% | 610 | 11.49 |
| 2 | richardsonconstructiontn.com | 4.23% | 299 | 6.24 |
| 3 | homedrpros.com | 3.51% | 622 | 15.3 |
| 4 | debutybuildersinc.com | 3.04% | 455 | 11.26 |
| 5 | kpremodeling.com | 2.42% | 232 | 7.31 |
| 6 | everythingknoxvillehandyman.com | 2.23% | 342 | 12.51 |
| 7 | ironwood-reno.com | 2.15% | 388 | 10.14 |
| 8 | infinityconstructiontn.com | 2.06% | 347 | 11.92 |
| 9 | fetconstruction.com | 1.96% | 294 | 14.48 |
| 10 | westshorehome.com | 1.85% | 281 | 15.92 |
| 11 | topqualityhomeimprovement.com | 1.61% | 161 | 11.98 |
| 12 | mrhandyman.com | 1.47% | 251 | 11.22 |
Showing top 12 of 25 tracked competitors. Last updated: June 2026.
Who holds the #1 position for each keyword we track.
| Keyword | Current #1 | Position |
|---|---|---|
| alcoa basement finishing | 58foundations.com | 1 |
| alcoa basement remodeler | richardsonconstructiontn.com | 1 |
| alcoa basement remodeling | richardsonconstructiontn.com | 1 |
| alcoa bathroom addition | facebook.com | 1 |
| alcoa bathroom remodeler | facebook.com | 1 |
| alcoa bathroom remodeling | facebook.com | 1 |
| alcoa bathroom renovation | facebook.com | 1 |
| alcoa bedroom addition | homeyou.com | 1 |
| alcoa custom home remodeler | bilesconstruction.com | 1 |
| alcoa home addition | facebook.com | 1 |
| alcoa home additions | facebook.com | 1 |
| alcoa home remodeler | facebook.com | 1 |
| alcoa home remodeling | facebook.com | 1 |
| alcoa home renovations | facebook.com | 1 |
| alcoa kitchen addition | alcoa-tn.zandjremodeling.com | 1 |
| alcoa kitchen remodeler | kpremodeling.com | 1 |
| alcoa kitchen remodeling | kpremodeling.com | 1 |
| alcoa kitchen renovation | kpremodeling.com | 1 |
| alcoa master bedroom addition | cornerstonecreations.org | 1 |
| alcoa remodeler | facebook.com | 1 |
Showing 20 of 1272 tracked keywords. Last updated: June 2026.
Remodeling work in the Knoxville area is shaped by the same geography that makes this market unusual for builders. The communities around Norris Lake, Tellico Lake, and Douglas Lake attract second-home owners and retirees who often search for contractors online before they’ve even moved in. Farragut, Hardin Valley, and Sequoyah Hills draw a different kind of remodel buyer, one updating an existing family home. The Smoky Mountain foothills communities like Sevierville and Pigeon Forge have their own demand driven by vacation rental renovations. Each of these sub-markets generates search volume that most local remodelers aren’t targeting.
The scale of the opportunity is visible in the numbers. With over 1,200 keywords tracked and nearly 37% of #1 positions held by directories, there is more unclaimed search territory in this market than claimed. A homeowner searching “bathroom remodel Maryville” or “kitchen remodel Lenoir City” is finding Yelp and Angi, not a local remodeler with a page built for that exact search.
The remodelers who do invest in search visibility in this market have a clear advantage. Out-of-state buyers searching before a move, lake house owners planning renovations remotely, vacation rental investors comparing contractors online. These are buyers who will never come through a referral network. They exist only in search results.
The competitor table above shows a remodeling market with no dominant player. The top three combine for under 11% of total visibility, and the spread from first to twelfth is only about three percentage points. That’s a field where a focused newcomer can reach the top tier quickly. One competitor stands out for showing up consistently in keyword leaders across multiple communities and project types, with a notably strong average position compared to competitors ranking for similar keyword counts.
The pattern across the rest of the field is familiar: remodelers ranking for hundreds of keywords but with average positions on page two or worse. That means they have some web presence, but it’s not working hard for them. Meanwhile, bath franchise brands hold bathroom remodel #1 positions, and directory sites hold general remodeler positions, across community after community. These aren’t entrenched competitors. They’re placeholders.
A remodeler in the Knoxville area who builds content for the lake communities, the Smoky Mountain foothills, and the Knoxville suburbs, covering each project type in each area, can assemble a search presence that no current competitor comes close to matching. Our step-by-step guide to remodeler SEO covers the content strategy, technical foundation, and ongoing work that turns that kind of investment into compounding visibility.
These are real competitive markets where Floodlight has a client. The big orange bubble that's clearly winning is ours. Results are typical.
We work with one remodeler per metro. If you're a remodeler in the Knoxville area and want to own the search results in your market, let's talk.
