Market Intelligence Report
We track 1224 keywords across the Kansas City metro every month to show which remodelers are gaining ground, which are losing it, and where the real openings are. Here's the latest snapshot.
Book Your Growth ReviewThis report is updated monthly. Visibility scores reflect a weighted formula based on ranking position and keyword volume. Data collected from Google organic search results. Floodlight SEO works with one client per vertical, per market.
How to read this chart. Each bubble is a business competing for attention in this market. Bigger bubbles mean more overall search visibility. The horizontal axis shows how many keywords a business ranks for, and the vertical axis shows their average ranking position (lower numbers are better). Businesses in the upper-right are ranking for a lot of keywords in strong positions. Businesses in the lower-left are barely showing up.
Overall search visibility score for each competitor. Higher scores mean more keywords ranking in stronger positions. Updated monthly.
| # | Domain | Visibility Score | Ranked Keywords | Avg. Position |
|---|---|---|---|---|
| 1 | remodelagain.com | 7.54% | 801 | 9.89 |
| 2 | kcbathremodel.com | 7.06% | 736 | 11.47 |
| 3 | all-proserviceskc.com | 4.37% | 672 | 11.47 |
| 4 | wineteerconstruction.com | 4.15% | 673 | 12.94 |
| 5 | homeremodelingkc.com | 3.42% | 333 | 9.97 |
| 6 | kchomesolutions.com | 2.52% | 607 | 14.79 |
| 7 | homeimprovementskansascity.com | 2.51% | 501 | 15.87 |
| 8 | martanneconstruction.com | 1.82% | 413 | 14.1 |
| 9 | hilltoppremierrenovationsllc.com | 1.78% | 407 | 12.39 |
| 10 | coulstonconstruction.com | 1.68% | 345 | 13.91 |
| 11 | nextgenkc.com | 1.63% | 497 | 16.77 |
| 12 | fourseasonskc.com | 1.46% | 403 | 15.33 |
Showing top 12 of 25 tracked competitors. Last updated: June 2026.
Who holds the #1 position for each keyword we track.
| Keyword | Current #1 | Position |
|---|---|---|
| basement finishing blue springs | bbb.org | 1 |
| basement finishing brookside | kcwaterproofing.com | 1 |
| basement finishing fairway | houzz.com | 1 |
| basement finishing gardner | freemanconstructioninc.net | 1 |
| basement finishing grain valley | m.yelp.com | 1 |
| basement finishing kansas city | homeremodelingkc.com | 1 |
| basement finishing kearney | fserkc.com | 1 |
| basement finishing lake quivira | allresidential.biz | 1 |
| basement finishing leawood | homeremodelingkc.com | 1 |
| basement finishing lee's summit | havenrenokc.com | 1 |
| basement finishing lenexa | lenexa.com | 1 |
| basement finishing liberty | angi.com | 1 |
| basement finishing loch lloyd | homeremodelingkc.com | 1 |
| basement finishing mission hills | homeremodelingkc.com | 1 |
| basement finishing near me | homeremodelingkc.com | 1 |
| basement finishing olathe | totalbasementfinishing.com | 1 |
| basement finishing overland park | nextgenkc.com | 1 |
| basement finishing parkville | thriverenovation.com | 1 |
| basement finishing platte city | m.yelp.com | 1 |
| basement finishing prairie village | homeremodelingkc.com | 1 |
Showing 20 of 1224 tracked keywords. Last updated: June 2026.
The state line running through the Kansas City metro creates two remodeling markets that most remodelers treat as one. A homeowner in Overland Park searching for a kitchen remodel sees different results than a homeowner in Lee’s Summit searching the same thing. Google treats the Kansas and Missouri sides as separate local markets, and the contractors who rank on one side often don’t appear on the other. A remodeler who understands that distinction and builds content for both sides has an advantage that most competitors haven’t thought about.
Remodeling searches in Kansas City are also split by project type in ways that create separate competitive landscapes. Kitchen remodel keywords, bathroom remodel keywords, basement finishing keywords, and home addition keywords each have their own set of winners. A remodeler who dominates kitchen remodel searches in Overland Park might not rank at all for basement finishing in the same community. The keyword leaders table on this page shows that pattern clearly: different project types, different winners, different gaps.
With over 1,200 keywords tracked across this metro, the search demand covers communities from Brookside and Prairie Village to Platte City and Gardner. That’s a lot of territory, and the directory dominance numbers tell you that plenty of it remains unclaimed by real businesses.
Kansas City’s remodeling search landscape is more competitive than most markets we track. Directory dominance sits around 22%, the lowest in our remodeler dataset. That means real businesses have already invested in showing up for these searches. The top three competitors combine for about 15% of total visibility, and several more hold meaningful positions behind them. This is a market where remodelers are actively competing for search traffic.
What makes it interesting is the shape of that competition. The market leader ranks for over 700 keywords but holds only about 6% of visibility. A bath-focused competitor sits in second place, which tells you that project-type specialization can earn real search position. Several generalist remodelers rank for 400 to 600 keywords each but with average positions in the mid-teens, meaning they show up in results but rarely at the top. The gap between being present and being dominant is where the opportunity lives.
A remodeler who builds content systematically across both sides of the state line, covering each project type in each community, can assemble a search presence that none of the current competitors match. The ones ranking today have done real work, but their coverage is uneven. Our complete guide to SEO for remodelers details how to identify those gaps and fill them before competitors do.
These are real competitive markets where Floodlight has a client. The big orange bubble that's clearly winning is ours. Results are typical.
We work with one remodeler per metro. If you're a remodeler in the Kansas City area and want to own the search results in your market, let's talk.
