Market Intelligence Report
We track 919 keywords across the Grand Rapids metro every month to show which remodelers are gaining ground, which are losing it, and where the real openings are. Here's the latest snapshot.
Book Your Growth ReviewThis report is updated monthly. Visibility scores reflect a weighted formula based on ranking position and keyword volume. Data collected from Google organic search results. Floodlight SEO works with one client per vertical, per market.
How to read this chart. Each bubble is a business competing for attention in this market. Bigger bubbles mean more overall search visibility. The horizontal axis shows how many keywords a business ranks for, and the vertical axis shows their average ranking position (lower numbers are better). Businesses in the upper-right are ranking for a lot of keywords in strong positions. Businesses in the lower-left are barely showing up.
Overall search visibility score for each competitor. Higher scores mean more keywords ranking in stronger positions. Updated monthly.
| # | Domain | Visibility Score | Ranked Keywords | Avg. Position |
|---|---|---|---|---|
| 1 | lyons5remodeling.com | 6.83% | 305 | 3.96 |
| 2 | homespecialistsllc.com | 6.38% | 492 | 9.69 |
| 3 | bathworksmi.com | 4.07% | 294 | 11.06 |
| 4 | renaissance-exteriors.com | 3.06% | 360 | 12.52 |
| 5 | basementtrust.com | 2.42% | 170 | 12.5 |
| 6 | engelhardconstruction.com | 1.73% | 290 | 14.34 |
| 7 | ridgewoodhomeconstruction.com | 1.34% | 243 | 15.88 |
| 8 | vanderleeconstruction.net | 1.34% | 66 | 10.03 |
| 9 | newimageremodel.com | 1.3% | 82 | 15.79 |
| 10 | rebath.com | 1.23% | 134 | 16.3 |
| 11 | nelsonsbuild.com | 1.22% | 53 | 5.7 |
| 12 | cardinalremodelinggrandrapids.com | 1.16% | 187 | 15.32 |
Showing top 12 of 25 tracked competitors. Last updated: May 2026.
Who holds the #1 position for each keyword we track.
| Keyword | Current #1 | Position |
|---|---|---|
| ada basement finishing | basementtrust.com | 1 |
| ada basement remodeler | basementtrust.com | 1 |
| ada basement remodeling | encompass-ds.com | 1 |
| ada bathroom addition | rebath.com | 1 |
| ada bathroom remodel | rebath.com | 1 |
| ada bathroom remodeler | rebath.com | 1 |
| ada bathroom remodeling | rebath.com | 1 |
| ada bathroom renovation | liveinplacedesigns.com | 1 |
| ada bedroom addition | sobohomes.com | 1 |
| ada custom home remodeler | heysbuilders.com | 1 |
| ada home remodeler | communityrenovations.net | 1 |
| ada home remodeling | adahomeremodeling.com | 1 |
| ada home renovation | communityrenovations.net | 1 |
| ada home renovations | udservices.org | 1 |
| ada kitchen addition | reddit.com | 1 |
| ada kitchen remodel | spearsdesignbuildgroup.com | 1 |
| ada kitchen remodeler | seniorhomesolutions.com | 1 |
| ada kitchen remodeling | cabinetselect.com | 1 |
| ada kitchen renovation | rtacabinetstore.com | 1 |
| ada master bedroom addition | sobohomes.com | 1 |
Showing 20 of 919 tracked keywords. Last updated: May 2026.
When Grand Rapids residents search for remodeling services, Google's AI Overview consistently draws from six primary sources that appear in 100% of queries: Yelp, Houzz, Facebook, Thumbtack, the Better Business Bureau, and YouTube. This uniform citation pattern suggests AI relies heavily on established review platforms and social media presence when answering remodeling-related questions in the area. Since we've only tracked one month of data, these initial findings represent early observations of how AI selects sources for local contractor searches. As we gather more data over time, we expect to see clearer patterns emerge in how different types of remodeling queries influence source selection.
Monitoring period: 1 month of data collected. Trends will become more meaningful as the data set grows.
| Source | Times Cited | Persistence | Trend |
|---|---|---|---|
| m.yelp.com | 7 | 100% | New |
| houzz.com | 7 | 100% | New |
| facebook.com | 7 | 100% | New |
| thumbtack.com | 6 | 100% | New |
| bbb.org | 5 | 100% | New |
| youtube.com | 4 | 100% | New |
| wolvgroup.com | 4 | 100% | New |
| finecraftcontractors.com | 4 | 100% | New |
| angi.com | 4 | 100% | New |
| basementremodeling.com | 4 | 100% | New |
| advancedesignstudio.com | 4 | 100% | New |
| a1renovations.com | 4 | 100% | New |
| berrybasements.com | 4 | 100% | New |
| dmbcontracting.com | 4 | 100% | New |
| greenremodeling.com | 4 | 100% | New |
Showing top 15 of 167 cited sources. Data collected monthly since 2026-06-08.
AI Overview citations are highly variable. A single snapshot is unreliable, which is why we report persistence across multiple monthly observations. Persistent citation indicates durable authority that correlates with strong organic search performance.
Homeowners in the Grand Rapids metro search before they hire. “Kitchen remodel Grand Rapids.” “Bathroom remodeler near me.” “Home renovation Holland.” The remodeler who shows up first with a professional site, real project photos, and reviews gets the call. Everyone else gets passed over.
With 919 keywords tracked across this metro, the search demand is spread across dozens of communities and project types. Kitchen remodels, bathroom renovations, basement finishing, whole-home renovations, bedroom additions. Each category has its own search patterns. A homeowner in Hudsonville looking for a kitchen remodel is not searching “kitchen remodel Grand Rapids.” They’re searching their own community name. The remodeler who has a page targeting that specific search gets found. The one who doesn’t is invisible to that buyer.
Most remodelers in West Michigan rely on referrals and word of mouth. That works until the pipeline dries up. SEO compounds over time. Every page you build, every keyword you target, adds to a base of visibility that works around the clock. Referrals stop when your referral sources stop thinking about you. Your website never stops working.
The Grand Rapids remodeling market has an interesting dynamic: the top competitor averages position 4 across 305 keywords. That’s strong, but it’s just one company. The next competitor averages position 10 across nearly 500 keywords, meaning they appear on page one for some and page two or three for many others. Below that, positions drop off fast. The field is spread thin.
Directory dominance here is the lowest of any remodeling market we track at 15.8%. That means more real businesses are competing for top positions, but the fragmentation of the top three at just 17.3% combined visibility means none of them have locked the market down. A new competitor with a focused content strategy could break into the top tier without needing to outspend or outwork an entrenched incumbent.
The opportunity is in depth and coverage: building pages that target specific communities and project types across the metro. Byron Center kitchen remodels. Rockford basement finishing. Ada whole-home renovations. Nobody has done this systematically yet. Our remodeler SEO playbook breaks down how to build that kind of position from scratch.
These are real competitive markets where Floodlight has a client. The big orange bubble that's clearly winning is ours. Results are typical.
We work with one remodeler per metro. If you're a remodeler in the Grand Rapids area and want to own the search results in your market, let's talk.
