Market Intelligence Report
We track 121 keywords across the Birmingham metro every month to show which remodelers are gaining ground, which are losing it, and where the real openings are. Here's the latest snapshot.
Book Your Growth ReviewThis report is updated monthly. Visibility scores reflect a weighted formula based on ranking position and keyword volume. Data collected from Google organic search results. Floodlight SEO works with one client per vertical, per market.
How to read this chart. Each bubble is a business competing for attention in this market. Bigger bubbles mean more overall search visibility. The horizontal axis shows how many keywords a business ranks for, and the vertical axis shows their average ranking position (lower numbers are better). Businesses in the upper-right are ranking for a lot of keywords in strong positions. Businesses in the lower-left are barely showing up.
Overall search visibility score for each competitor. Higher scores mean more keywords ranking in stronger positions. Updated monthly.
| # | Domain | Visibility Score | Ranked Keywords | Avg. Position |
|---|---|---|---|---|
| 1 | elmbuilds.com | 7.3% | 62 | 14.81 |
| 2 | southernhammerllc.com | 5.31% | 43 | 4.26 |
| 3 | taylorburton.com | 3.32% | 22 | 6.86 |
| 4 | greystoneremodelinginc.com | 3.04% | 10 | 1.2 |
| 5 | dm-construction-company.com | 2.87% | 35 | 16.69 |
| 6 | waldenhomeimprovements.com | 2.53% | 51 | 11.88 |
| 7 | reliablerem.com | 2.21% | 96 | 15.53 |
| 8 | expressbathnow.com | 2.18% | 16 | 6.69 |
| 9 | counterdimensions.com | 2.1% | 60 | 14.52 |
| 10 | andrewmunceyhomerepairs.com | 2.05% | 10 | 4 |
| 11 | bmrhomes.net | 1.96% | 15 | 6.8 |
| 12 | donovanbuildersllc.com | 1.69% | 5 | 1 |
Showing top 12 of 25 tracked competitors. Last updated: May 2026.
Who holds the #1 position for each keyword we track.
| Keyword | Current #1 | Position |
|---|---|---|
| bathroom remodel birmingham | rebath.com | 1 |
| bathroom remodel chelsea | expressbathnow.com | 1 |
| bathroom remodel gardendale | expressbathnow.com | 1 |
| bathroom remodel greystone | greystoneremodelinginc.com | 1 |
| bathroom remodel helena | m.yelp.com | 1 |
| bathroom remodel homewood | angi.com | 1 |
| bathroom remodel hoover | alabamabathremodels.com | 1 |
| bathroom remodel mountain brook | elmbuilds.com | 1 |
| bathroom remodel pelham | alabamabaths.com | 1 |
| bathroom remodel pell city | expressbathnow.com | 1 |
| bathroom remodel trussville | trussville.kibastudios.com | 1 |
| bathroom remodel vestavia hills | elmbuilds.com | 1 |
| birmingham bathroom remodel | rebath.com | 1 |
| birmingham home remodeler | homeremodelbirmingham.com | 1 |
| birmingham home renovation | homeremodelbirmingham.com | 1 |
| birmingham kitchen remodel | elmbuilds.com | 1 |
| birmingham remodeler | birminghamremodelers.com | 1 |
| chelsea bathroom remodel | yelp.com | 1 |
| chelsea home remodeler | yelp.com | 1 |
| chelsea home renovation | instagram.com | 1 |
| chelsea kitchen remodel | yelp.com | 1 |
| chelsea remodeler | yelp.com | 1 |
| gardendale bathroom remodel | andrewmunceyhomerepairs.com | 1 |
| gardendale home remodeler | andrewmunceyhomerepairs.com | 1 |
| gardendale home renovation | homeadvisor.com | 1 |
| gardendale kitchen remodel | m.yelp.com | 1 |
| gardendale remodeler | yelp.com | 1 |
| greystone bathroom remodel | greystoneremodelinginc.com | 1 |
| greystone home remodeler | greystoneremodelinginc.com | 1 |
| greystone home renovation | greystoneremodelinginc.com | 1 |
| greystone kitchen remodel | greystonekitchens.com | 1 |
| greystone remodeler | greystoneremodelinginc.com | 1 |
| helena bathroom remodel | m.yelp.com | 1 |
| helena home remodeler | dm-construction-company.com | 1 |
| helena home renovation | dm-construction-company.com | 1 |
| helena kitchen remodel | dm-construction-company.com | 1 |
| helena remodeler | m.yelp.com | 1 |
| home remodeler birmingham | homeremodelbirmingham.com | 1 |
| home remodeler chelsea | yelp.com | 1 |
| home remodeler gardendale | andrewmunceyhomerepairs.com | 1 |
| home remodeler greystone | youtube.com | 1 |
| home remodeler helena | dm-construction-company.com | 1 |
| home remodeler homewood | waldenhomeimprovements.com | 1 |
| home remodeler hoover | precisionhomecrafters.com | 1 |
| home remodeler mountain brook | taylorburton.com | 1 |
| home remodeler pelham | donovanbuildersllc.com | 1 |
| home remodeler pell city | yelp.com | 1 |
| home remodeler trussville | southernhammerllc.com | 1 |
| home remodeler vestavia hills | elmbuilds.com | 1 |
| home renovation birmingham | homeremodelbirmingham.com | 1 |
| home renovation chelsea | yelp.com | 1 |
| home renovation gardendale | andrewmunceyhomerepairs.com | 1 |
| home renovation greystone | greystoneremodelinginc.com | 1 |
| home renovation helena | m.yelp.com | 1 |
| home renovation homewood | houzz.com | 1 |
| home renovation hoover | homedirectservicesllc.com | 1 |
| home renovation mountain brook | taylorburton.com | 1 |
| home renovation pelham | donovanbuildersllc.com | 1 |
| home renovation pell city | houzz.com | 1 |
| home renovation trussville | southernhammerllc.com | 1 |
| home renovation vestavia hills | elmbuilds.com | 1 |
| homewood bathroom remodel | bmrhomes.net | 1 |
| homewood home remodeler | bmrhomes.net | 1 |
| homewood home renovation | houzz.com | 1 |
| homewood kitchen remodel | elmbuilds.com | 1 |
| homewood remodeler | bmrhomes.net | 1 |
| hoover bathroom remodel | alabamabathremodels.com | 1 |
| hoover home remodeler | taylorscustomhomes.com | 1 |
| hoover home renovation | yelp.com | 1 |
| hoover kitchen remodel | kitchentuneup.com | 1 |
| hoover remodeler | yelp.com | 1 |
| kitchen remodel birmingham | elmbuilds.com | 1 |
| kitchen remodel chelsea | yelp.com | 1 |
| kitchen remodel gardendale | angi.com | 1 |
| kitchen remodel greystone | greystoneremodelinginc.com | 1 |
| kitchen remodel helena | angi.com | 1 |
| kitchen remodel homewood | elmbuilds.com | 1 |
| kitchen remodel hoover | elmbuilds.com | 1 |
| kitchen remodel mountain brook | elmbuilds.com | 1 |
| kitchen remodel pelham | counterdimensions.com | 1 |
| kitchen remodel pell city | m.yelp.com | 1 |
| kitchen remodel trussville | trussville.kibastudios.com | 1 |
| kitchen remodel vestavia hills | elmbuilds.com | 1 |
| mountain brook bathroom remodel | yelp.com | 1 |
| mountain brook home remodeler | taylorburton.com | 1 |
| mountain brook home renovation | taylorburton.com | 1 |
| mountain brook kitchen remodel | elmbuilds.com | 1 |
| mountain brook remodeler | taylorburton.com | 1 |
| pelham bathroom remodel | alabamabaths.com | 1 |
| pelham home remodeler | donovanbuildersllc.com | 1 |
| pelham home renovation | donovanbuildersllc.com | 1 |
| pelham kitchen remodel | angi.com | 1 |
| pelham remodeler | southernhammerllc.com | 1 |
| pell city bathroom remodel | expressbathnow.com | 1 |
| pell city home remodeler | yelp.com | 1 |
| pell city home renovation | yelp.com | 1 |
| pell city kitchen remodel | m.yelp.com | 1 |
| pell city remodeler | yelp.com | 1 |
| remodeler birmingham | yelp.com | 1 |
| remodeler chelsea | yelp.com | 1 |
| remodeler gardendale | rossmanremodel.com | 1 |
| remodeler greystone | greystoneremodelinginc.com | 1 |
| remodeler helena | yelp.com | 1 |
| remodeler homewood | southernhammerllc.com | 1 |
| remodeler hoover | yelp.com | 1 |
| remodeler mountain brook | taylorburton.com | 1 |
| remodeler near me | yelp.com | 1 |
| remodeler pelham | donovanbuildersllc.com | 1 |
| remodeler pell city | yelp.com | 1 |
| remodeler trussville | southernhammerllc.com | 1 |
| remodeler vestavia hills | elmbuilds.com | 1 |
| trussville bathroom remodel | birminghamtilework.com | 1 |
| trussville home remodeler | southernhammerllc.com | 1 |
| trussville home renovation | southernhammerllc.com | 1 |
| trussville kitchen remodel | trussville.kibastudios.com | 1 |
| trussville remodeler | southernhammerllc.com | 1 |
| vestavia hills bathroom remodel | elmbuilds.com | 1 |
| vestavia hills home remodeler | elmbuilds.com | 1 |
| vestavia hills home renovation | elmbuilds.com | 1 |
| vestavia hills kitchen remodel | elmbuilds.com | 1 |
| vestavia hills remodeler | elmbuilds.com | 1 |
All 121 tracked keywords. Last updated: May 2026.
Remodeling searches work differently than most contractors expect. A homeowner doesn’t search “remodeler near me” and pick the first result. They search for the specific project they’re planning. “Kitchen remodel Hoover.” “Bathroom remodel Vestavia Hills.” “Home renovation Mountain Brook.” Each of those searches has its own set of results, its own competitors, and its own winner. A remodeler who ranks for one project type in one community can be completely invisible two miles away for a different project.
The Birmingham metro makes this even more pronounced. The communities tracked on this page span from Gardendale and Trussville on the north side to Chelsea and Helena in the south, with Homewood, Hoover, Mountain Brook, and Vestavia Hills in between. Homeowners in these areas search for remodelers locally. They want someone who works in their community, not just someone who works in “Birmingham.” The remodelers showing up in those community-specific searches are getting calls that the rest of the market never sees.
Look at the keyword leaders table on this page. For several Birmingham-area communities, the #1 result for remodeling searches is Yelp, Angi, or Houzz. Those directories rank because no remodeler has built a page to compete for that term. Every one of those positions is a lead source waiting to be claimed by a real business.
The competitor data above shows a market with no clear leader. The top three remodelers combine for under 16% of total visibility, and the gap between them is narrow. What’s interesting is how differently the top competitors have built their positions. One has focused on kitchen and bathroom remodel keywords across multiple suburbs. Another has concentrated on a few communities and owns the “remodeler” and “home renovation” terms there. A third shows up mostly in one high-value suburb. Each of these approaches works, but none of them covers the full market.
The biggest opening in this market is the gap between project types. Bathroom remodel searches across Birmingham are largely held by bath-specific franchises and niche companies, not general remodelers. Kitchen remodel keywords follow a different pattern. And the broad “remodeler” and “home renovation” terms are split between a few local players and directory sites. A full-service remodeler who shows up across all three categories, in multiple communities, would have a position nobody in this market currently holds.
With over 31% of #1 positions held by directories, the barriers to entry are low. The remodelers who rank in Birmingham have earned their spots with real content and real profiles, but there is more unclaimed ground here than claimed. A remodeler who builds out their search presence community by community, project type by project type, can compound their visibility in a way that gets harder for competitors to match over time. Our full guide to remodeler SEO covers how that kind of systematic approach works in practice.
These are real competitive markets where Floodlight has a client. The big orange bubble that's clearly winning is ours. Results are typical.
We work with one remodeler per metro. If you're a remodeler in the Birmingham area and want to own the search results in your market, let's talk.
