Market Intelligence Report
We track 155 keywords across the Knoxville metro every month to show which home builders are gaining ground, which are losing it, and where the real openings are. Here's the latest snapshot.
Book Your Growth ReviewThis report is updated monthly. Visibility scores reflect a weighted formula based on ranking position and keyword volume. Data collected from Google organic search results. Floodlight SEO works with one client per vertical, per market.
How to read this chart. Each bubble is a business competing for attention in this market. Bigger bubbles mean more overall search visibility. The horizontal axis shows how many keywords a business ranks for, and the vertical axis shows their average ranking position (lower numbers are better). Businesses in the upper-right are ranking for a lot of keywords in strong positions. Businesses in the lower-left are barely showing up.
Overall search visibility score for each competitor. Higher scores mean more keywords ranking in stronger positions. Updated monthly.
| # | Domain | Visibility Score | Ranked Keywords | Avg. Position |
|---|---|---|---|---|
| 1 | richardsonconstructiontn.com | 8.31% | 90 | 13.6 |
| 2 | mattnossconstruction.com | 6.71% | 83 | 13.59 |
| 3 | bilesconstruction.com | 5.89% | 80 | 8.93 |
| 4 | schumacherhomes.com | 4.66% | 72 | 9.67 |
| 5 | saddlebrookproperties.com | 4.52% | 36 | 8.67 |
| 6 | trbcustomhomes.com | 4.17% | 22 | 5.73 |
| 7 | mccamyconstruction.com | 4.0% | 63 | 13.41 |
| 8 | debutybuildersinc.com | 3.8% | 64 | 14.22 |
| 9 | concord-home.com | 2.63% | 10 | 1 |
| 10 | norrishomes.com | 2.37% | 10 | 1.2 |
| 11 | smoky-mountain-builders.com | 2.2% | 19 | 6.63 |
| 12 | fetconstruction.com | 1.99% | 63 | 17.51 |
Showing top 12 of 25 tracked competitors. Last updated: May 2026.
Who holds the #1 position for each keyword we track.
| Keyword | Current #1 | Position |
|---|---|---|
| builder concord | concord-home.com | 1 |
| builder farragut | saddlebrookproperties.com | 1 |
| builder friendsville | mccallconstruction.net | 1 |
| builder greenback | penwoodhomes.com | 1 |
| builder hardin valley | saddlebrookproperties.com | 1 |
| builder knoxville | mccamyconstruction.com | 1 |
| builder lenoir city | iveycustomhomes.com | 1 |
| builder loudon | mashburnhomebuilder.com | 1 |
| builder louisville | mattnossconstruction.com | 1 |
| builder maryville | debutybuildersinc.com | 1 |
| builder near me | mccamyconstruction.com | 1 |
| builder norris | norrishomes.com | 1 |
| builder pigeon forge | trbcustomhomes.com | 1 |
| builder sequoyah hills | bilesconstruction.com | 1 |
| builder sevierville | smoky-mountain-builders.com | 1 |
| builder vonore | richardsonconstructiontn.com | 1 |
| concord builder | concord-home.com | 1 |
| concord custom builder | concord-home.com | 1 |
| concord custom home builder | concord-home.com | 1 |
| concord home builder | concord-home.com | 1 |
Showing 20 of 155 tracked keywords. Last updated: May 2026.
Building a custom home in the Knoxville area is not the same job in Farragut as it is in Sevierville. The terrain changes everything. Smoky Mountain foothills mean rock removal, slope grading, and drainage engineering that flat-lot builders never deal with. Lake communities around Norris Lake, Tellico Lake, and Douglas Lake attract a different buyer entirely, often retirees or second-home purchasers searching from out of state. Each of these sub-markets generates its own search behavior.
A buyer looking for a builder near Tellico Lake is not searching “home builder Knoxville.” They’re searching “custom home builder Loudon County” or “lake house builder Vonore.” A builder who only targets the Knoxville metro keyword misses those buyers completely, and those are buyers ready to spend.
With nearly 5,000 single-family permits in the metro and steady demand from both local buyers and relocators, the search volume supports a real SEO investment. The builders who show up when those searches happen are winning business that never shows up in a referral network.
The competitor rankings on this page show a market where several builders have invested in their online presence and are seeing results. The top three hold a combined share around 21% of total visibility. Some have built out city-specific pages and service area content covering communities across East Tennessee. That investment is paying off.
But the coverage is uneven. Builders who rank for a high number of keywords don’t always rank in strong positions for them. And some of the most interesting opportunities are in the niches: small, focused builders hold #1 positions for specific communities by being the only real option showing up in search. The lake communities around Norris, Tellico, and Douglas Lake remain underserved, and nobody is addressing the specific challenges of mountain-lot construction in a way that shows up in Google.
There’s more business in this market than any builder is currently capturing. The lake buyers, the mountain-lot buyers, the out-of-state relocators searching before they visit: that demand exists in search right now, and the builder who shows up for it wins the job. We break down the full strategy for how builders can capture that demand, from keyword targeting to content architecture, in our home builder SEO strategy guide.
These are real competitive markets where Floodlight has a client. The big orange bubble that's clearly winning is ours. Results are typical.
We work with one home builder per metro. If you're a home builder in the Knoxville area and want to own the search results in your market, let's talk.
