Market Intelligence Report
We track 205 keywords across the Grand Rapids metro every month to show which home builders are gaining ground, which are losing it, and where the real openings are. Here's the latest snapshot.
Book Your Growth ReviewThis report is updated monthly. Visibility scores reflect a weighted formula based on ranking position and keyword volume. Data collected from Google organic search results. Floodlight SEO works with one client per vertical, per market.
How to read this chart. Each bubble is a business competing for attention in this market. Bigger bubbles mean more overall search visibility. The horizontal axis shows how many keywords a business ranks for, and the vertical axis shows their average ranking position (lower numbers are better). Businesses in the upper-right are ranking for a lot of keywords in strong positions. Businesses in the lower-left are barely showing up.
Overall search visibility score for each competitor. Higher scores mean more keywords ranking in stronger positions. Updated monthly.
| # | Domain | Visibility Score | Ranked Keywords | Avg. Position |
|---|---|---|---|---|
| 1 | buffumhomes.com | 8.65% | 114 | 7.48 |
| 2 | snowdenbuilders.com | 5.26% | 99 | 8.68 |
| 3 | whitmorehomesllc.com | 2.73% | 63 | 12.63 |
| 4 | baumannbuilding.com | 2.61% | 18 | 7.11 |
| 5 | lowellcustomhomes.com | 2.29% | 12 | 1.08 |
| 6 | trubuiltbuildersmi.com | 1.97% | 75 | 10.87 |
| 7 | wausauhomes.com | 1.79% | 33 | 18.73 |
| 8 | crowcreekwyo.com | 1.75% | 12 | 1.83 |
| 9 | koetjebuilders.com | 1.69% | 31 | 9.52 |
| 10 | americanml.com | 1.66% | 89 | 13.12 |
| 11 | bouwkampbuilders.com | 1.62% | 27 | 9.04 |
| 12 | buildambassador.com | 1.6% | 12 | 2.92 |
Showing top 12 of 25 tracked competitors. Last updated: May 2026.
Who holds the #1 position for each keyword we track.
| Keyword | Current #1 | Position |
|---|---|---|
| ada builder | wausauhomes.com | 1 |
| ada builder near me | homeguide.com | 1 |
| ada custom builder | wausauhomes.com | 1 |
| ada custom home builder | snowdenbuilders.com | 1 |
| ada home builder | heysbuilders.com | 1 |
| ada luxury home builder | wausauhomes.com | 1 |
| builder ada | doc.arcgis.com | 1 |
| builder byron center | newhomesource.com | 1 |
| builder caledonia | caledonia.builders | 1 |
| builder cascade | cascadebuildersadk.com | 1 |
| builder east grand rapids | whitmorehomesllc.com | 1 |
| builder forest hills | buffumhomes.com | 1 |
| builder grand haven | greathaven.com | 1 |
| builder grand rapids | buffumhomes.com | 1 |
| builder grandville | gvhomes.com | 1 |
| builder holland | baumannbuilding.com | 1 |
| builder hudsonville | bouwkampbuilders.com | 1 |
| builder jenison | trubuiltbuildersmi.com | 1 |
| builder kentwood | yelp.com | 1 |
| builder lowell | lowellcustomhomes.com | 1 |
| builder near me | yelp.com | 1 |
| builder near me ada | m.yelp.com | 1 |
| builder near me byron center | newhomesource.com | 1 |
| builder near me caledonia | m.yelp.com | 1 |
| builder near me cascade | yelp.com | 1 |
| builder near me east grand rapids | whitmorehomesllc.com | 1 |
| builder near me forest hills | yelp.com | 1 |
| builder near me grand haven | greathaven.com | 1 |
| builder near me grand rapids | houzz.com | 1 |
| builder near me grandville | houzz.com | 1 |
| builder near me holland | yelp.com | 1 |
| builder near me hudsonville | yelp.com | 1 |
| builder near me jenison | m.yelp.com | 1 |
| builder near me kentwood | yelp.com | 1 |
| builder near me lowell | m.yelp.com | 1 |
| builder near me rockford | buildambassador.com | 1 |
| builder near me walker | yelp.com | 1 |
| builder near me wyoming | crowcreekwyo.com | 1 |
| builder rockford | mustonconstruction.com | 1 |
| builder walker | yelp.com | 1 |
| builder wyoming | crowcreekwyo.com | 1 |
| byron center builder | newhomesource.com | 1 |
| byron center builder near me | yelp.com | 1 |
| byron center custom builder | buffumhomes.com | 1 |
| byron center custom home builder | newhomesource.com | 1 |
| byron center home builder | newhomesource.com | 1 |
| byron center luxury home builder | newhomesource.com | 1 |
| caledonia builder | caledonia.builders | 1 |
| caledonia builder near me | caledonia.builders | 1 |
| caledonia custom builder | buffumhomes.com | 1 |
| caledonia custom home builder | buffumhomes.com | 1 |
| caledonia home builder | buffumhomes.com | 1 |
| caledonia luxury home builder | buffumhomes.com | 1 |
| cascade builder | cascadebuildersadk.com | 1 |
| cascade builder near me | cascadebuildersadk.com | 1 |
| cascade custom builder | cascademaverik.com | 1 |
| cascade custom home builder | cascadecustomhomes.com | 1 |
| cascade home builder | cascadewest.com | 1 |
| cascade luxury home builder | cascadecustomhomes.com | 1 |
| custom builder ada | wausauhomes.com | 1 |
| custom builder byron center | newhomesource.com | 1 |
| custom builder caledonia | buffumhomes.com | 1 |
| custom builder cascade | cascadecustomhomes.com | 1 |
| custom builder east grand rapids | snowdenbuilders.com | 1 |
| custom builder forest hills | buffumhomes.com | 1 |
| custom builder grand haven | snowdenbuilders.com | 1 |
| custom builder grand rapids | buffumhomes.com | 1 |
| custom builder grandville | buffumhomes.com | 1 |
| custom builder holland | baumannbuilding.com | 1 |
| custom builder hudsonville | bouwkampbuilders.com | 1 |
| custom builder jenison | jenisoncustombuilders.com | 1 |
| custom builder kentwood | houzz.com | 1 |
| custom builder lowell | lowellcustomhomes.com | 1 |
| custom builder rockford | buildambassador.com | 1 |
| custom builder walker | walkercustomhomeskc.com | 1 |
| custom builder wyoming | crowcreekwyo.com | 1 |
| custom home builder ada | wausauhomes.com | 1 |
| custom home builder byron center | homesbydk.com | 1 |
| custom home builder caledonia | buffumhomes.com | 1 |
| custom home builder cascade | cascadecustomhomes.com | 1 |
| custom home builder east grand rapids | snowdenbuilders.com | 1 |
| custom home builder forest hills | buffumhomes.com | 1 |
| custom home builder grand haven | snowdenbuilders.com | 1 |
| custom home builder grand rapids | buffumhomes.com | 1 |
| custom home builder grandville | houzz.com | 1 |
| custom home builder holland | baumannbuilding.com | 1 |
| custom home builder hudsonville | baumannbuilding.com | 1 |
| custom home builder jenison | jenisoncustombuilders.com | 1 |
| custom home builder kentwood | houzz.com | 1 |
| custom home builder lowell | lowellcustomhomes.com | 1 |
| custom home builder rockford | buildambassador.com | 1 |
| custom home builder walker | walkercustomhomeskc.com | 1 |
| custom home builder wyoming | crowcreekwyo.com | 1 |
| east grand rapids builder | whitmorehomesllc.com | 1 |
| east grand rapids builder near me | whitmorehomesllc.com | 1 |
| east grand rapids custom builder | scottchristopherhomes.com | 1 |
| east grand rapids custom home builder | whitmorehomesllc.com | 1 |
| east grand rapids home builder | buffumhomes.com | 1 |
| east grand rapids luxury home builder | whitmorehomesllc.com | 1 |
| forest hills builder | buffumhomes.com | 1 |
| forest hills builder near me | realtor.com | 1 |
| forest hills custom builder | buffumhomes.com | 1 |
| forest hills custom home builder | buffumhomes.com | 1 |
| forest hills home builder | buffumhomes.com | 1 |
| forest hills luxury home builder | buffumhomes.com | 1 |
| grand haven builder | greathaven.com | 1 |
| grand haven builder near me | greathaven.com | 1 |
| grand haven custom builder | greathaven.com | 1 |
| grand haven custom home builder | snowdenbuilders.com | 1 |
| grand haven home builder | whitmorehomesllc.com | 1 |
| grand haven luxury home builder | whitmorehomesllc.com | 1 |
| grand rapids builder | heartlandbuilders.com | 1 |
| grand rapids builder near me | mygrhome.com | 1 |
| grand rapids custom builder | buffumhomes.com | 1 |
| grand rapids custom home builder | snowdenbuilders.com | 1 |
| grand rapids home builder | mygrhome.com | 1 |
| grand rapids luxury home builder | snowdenbuilders.com | 1 |
| grandville builder | gvhomes.com | 1 |
| grandville builder near me | gvhomes.com | 1 |
| grandville custom builder | granville-homes.com | 1 |
| grandville custom home builder | houzz.com | 1 |
| grandville home builder | realtor.com | 1 |
| grandville luxury home builder | buffumhomes.com | 1 |
| holland builder | baumannbuilding.com | 1 |
| holland builder near me | heartlandbuilders.com | 1 |
| holland custom builder | baumannbuilding.com | 1 |
| holland custom home builder | baumannbuilding.com | 1 |
| holland home builder | baumannbuilding.com | 1 |
| holland luxury home builder | baumannbuilding.com | 1 |
| home builder ada | reddit.com | 1 |
| home builder byron center | homesbydk.com | 1 |
| home builder caledonia | buffumhomes.com | 1 |
| home builder cascade | cascadewest.com | 1 |
| home builder east grand rapids | snowdenbuilders.com | 1 |
| home builder forest hills | buffumhomes.com | 1 |
| home builder grand haven | hassfinehomes.com | 1 |
| home builder grand rapids | buffumhomes.com | 1 |
| home builder grandville | houzz.com | 1 |
| home builder holland | baumannbuilding.com | 1 |
| home builder hudsonville | baumannbuilding.com | 1 |
| home builder jenison | trubuiltbuildersmi.com | 1 |
| home builder kentwood | newhomesource.com | 1 |
| home builder lowell | lowellcustomhomes.com | 1 |
| home builder rockford | rockfordhomes.com | 1 |
| home builder walker | walkercustomhomeskc.com | 1 |
| home builder wyoming | crowcreekwyo.com | 1 |
| hudsonville builder | bouwkampbuilders.com | 1 |
| hudsonville builder near me | angi.com | 1 |
| hudsonville custom builder | bouwkampbuilders.com | 1 |
| hudsonville custom home builder | koetjebuilders.com | 1 |
| hudsonville home builder | koetjebuilders.com | 1 |
| hudsonville luxury home builder | koetjebuilders.com | 1 |
| jenison builder | jenisonconstruction.com | 1 |
| jenison builder near me | m.yelp.com | 1 |
| jenison custom builder | jenisoncustombuilders.com | 1 |
| jenison custom home builder | jenisoncustombuilders.com | 1 |
| jenison home builder | newhomesource.com | 1 |
| jenison luxury home builder | jenisoncustombuilders.com | 1 |
| kentwood builder | kentwood.us | 1 |
| kentwood builder near me | yelp.com | 1 |
| kentwood custom builder | houzz.com | 1 |
| kentwood custom home builder | houzz.com | 1 |
| kentwood home builder | newhomesource.com | 1 |
| kentwood luxury home builder | zillow.com | 1 |
| lowell builder | lowellcustomhomes.com | 1 |
| lowell builder near me | lowellcustomhomes.com | 1 |
| lowell custom builder | lowellcustomhomes.com | 1 |
| lowell custom home builder | lowellcustomhomes.com | 1 |
| lowell home builder | lowellcustomhomes.com | 1 |
| lowell luxury home builder | lowellcustomhomes.com | 1 |
| luxury home builder ada | wausauhomes.com | 1 |
| luxury home builder byron center | homesbydk.com | 1 |
| luxury home builder caledonia | buffumhomes.com | 1 |
| luxury home builder cascade | cascadewest.com | 1 |
| luxury home builder east grand rapids | zahnbuilders.com | 1 |
| luxury home builder forest hills | buffumhomes.com | 1 |
| luxury home builder grand haven | snowdenbuilders.com | 1 |
| luxury home builder grand rapids | snowdenbuilders.com | 1 |
| luxury home builder grandville | houzz.com | 1 |
| luxury home builder holland | baumannbuilding.com | 1 |
| luxury home builder hudsonville | koetjebuilders.com | 1 |
| luxury home builder jenison | trubuiltbuildersmi.com | 1 |
| luxury home builder kentwood | houzz.com | 1 |
| luxury home builder lowell | lowellcustomhomes.com | 1 |
| luxury home builder rockford | rockfordhomes.com | 1 |
| luxury home builder walker | walkercustomhomeskc.com | 1 |
| luxury home builder wyoming | tetonheritagebuilders.com | 1 |
| rockford builder | rockfordhomes.com | 1 |
| rockford builder near me | rockfordhomes.com | 1 |
| rockford custom builder | buildambassador.com | 1 |
| rockford custom home builder | rockfordhomes.com | 1 |
| rockford home builder | rockfordhomes.com | 1 |
| rockford luxury home builder | buildambassador.com | 1 |
| walker builder | walkercustomhomeskc.com | 1 |
| walker builder near me | walkerhomebuilders.net | 1 |
| walker custom builder | walkercustomhomeskc.com | 1 |
| walker custom home builder | walkercustomhomeskc.com | 1 |
| walker home builder | walkerhomebuilders.net | 1 |
| walker luxury home builder | walkerhomebuilders.net | 1 |
| wyoming builder | crowcreekwyo.com | 1 |
| wyoming builder near me | yelp.com | 1 |
| wyoming custom builder | saratogacustombuilders.com | 1 |
| wyoming custom home builder | tetonheritagebuilders.com | 1 |
| wyoming home builder | crowcreekwyo.com | 1 |
| wyoming luxury home builder | tetonheritagebuilders.com | 1 |
All 205 tracked keywords. Last updated: May 2026.
We work with one home builder per metro. If you're a home builder in the Grand Rapids area and want to own the search results in your market, let's talk.
