Market Intelligence Report
We track 165 keywords across the Boise metro every month to show which home builders are gaining ground, which are losing it, and where the real openings are. Here's the latest snapshot.
Book Your Growth ReviewThis report is updated monthly. Visibility scores reflect a weighted formula based on ranking position and keyword volume. Data collected from Google organic search results. Floodlight SEO works with one client per vertical, per market.
How to read this chart. Each bubble is a business competing for attention in this market. Bigger bubbles mean more overall search visibility. The horizontal axis shows how many keywords a business ranks for, and the vertical axis shows their average ranking position (lower numbers are better). Businesses in the upper-right are ranking for a lot of keywords in strong positions. Businesses in the lower-left are barely showing up.
Overall search visibility score for each competitor. Higher scores mean more keywords ranking in stronger positions. Updated monthly.
| # | Domain | Visibility Score | Ranked Keywords | Avg. Position |
|---|---|---|---|---|
| 1 | albertson-construction.com | 5.91% | 60 | 7.72 |
| 2 | idahoimpacthomes.com | 5.83% | 76 | 11.5 |
| 3 | buildidaho.com | 4.18% | 138 | 10.26 |
| 4 | pathway-builders.com | 3.08% | 67 | 14.54 |
| 5 | cbhhomes.com | 2.95% | 37 | 10.59 |
| 6 | freemansconstruction.com | 2.67% | 59 | 14.76 |
| 7 | eaglewood.com | 2.62% | 44 | 11.5 |
| 8 | superiorcustomhomes.com | 2.59% | 59 | 13.68 |
| 9 | ritewaybldrs.com | 2.25% | 34 | 16.56 |
| 10 | tresidio.com | 2.14% | 37 | 11.08 |
| 11 | brightonhomes-idaho.com | 2.07% | 39 | 10.79 |
| 12 | cartwrightranchidaho.com | 1.82% | 10 | 1.6 |
Showing top 12 of 25 tracked competitors. Last updated: May 2026.
Who holds the #1 position for each keyword we track.
| Keyword | Current #1 | Position |
|---|---|---|
| boise builder | tresidio.com | 1 |
| boise custom builder | toddcampbellconstruction.com | 1 |
| boise custom home builder | toddcampbellconstruction.com | 1 |
| boise home builder | weknowboise.com | 1 |
| boise luxury home builder | clarkandcohomes.com | 1 |
| builder boise | tresidio.com | 1 |
| builder eagle | northernconstructionhomes.com | 1 |
| builder emmett | ritewaybldrs.com | 1 |
| builder garden city | yelp.com | 1 |
| builder hidden springs | buildidaho.com | 1 |
| builder horseshoe bend | albertson-construction.com | 1 |
| builder kuna | cbhhomes.com | 1 |
| builder melba | freemansconstruction.com | 1 |
| builder meridian | brightonhomes-idaho.com | 1 |
| builder middleton | cbhhomes.com | 1 |
| builder nampa | yelp.com | 1 |
| builder near me | tresidio.com | 1 |
| builder new plymouth | idahoimpacthomes.com | 1 |
| builder parma | albertson-construction.com | 1 |
| builder star | reddit.com | 1 |
Showing 20 of 165 tracked keywords. Last updated: May 2026.
When someone relocating from California or the Pacific Northwest starts looking for a builder in the Treasure Valley, they don’t ask around at the local hardware store. They search. “Custom home builder Boise.” “New construction Eagle Idaho.” “Builder near me.” The builders who show up in those results, with a site that answers questions and reviews that back it up, are the ones getting calls.
The Boise metro has seen massive population growth over the past decade, and that growth has spread across distinct sub-markets. Eagle draws luxury custom buyers. Meridian is production building territory. Kuna and Star attract ranch and acreage buyers. Emmett and Middleton pull rural custom clients. Each of these areas generates its own search patterns. Some builders have started targeting them with city-specific pages, but most of that content is thin and templated. The sub-market specificity that actually wins in search is still wide open.
Referrals still drive business for many Treasure Valley builders, but they don’t scale with the market. The builders investing in their web presence are winning jobs that referral-only builders never even hear about.
The competitor data on this page tells a clear story. No single builder dominates search visibility in Boise. The market leader holds less than 6% of total visibility, and the top three combined control under 16%. That’s a wide-open field compared to more mature markets where a single player might hold 20% or more.
The builders who are ranking have done real work on their online presence: city-specific pages, service pages, project galleries, active Google Business Profiles. They care about showing up in search, and it shows. But there’s still a gap between having a web presence and having one that performs at its full potential. Many of the location pages across this market are templated, and directory sites like Yelp and Reddit still hold top positions for several Treasure Valley communities.
The builders who rank in this market have earned their positions, but none of them have locked it down. There’s more business here than anyone is currently capturing, and a builder willing to take a systematic approach to search visibility can build a position that compounds month after month. If you want to understand what that systematic approach looks like in practice, our home builder SEO guide walks through the full playbook.
These are real competitive markets where Floodlight has a client. The big orange bubble that's clearly winning is ours. Results are typical.
We work with one home builder per metro. If you're a home builder in the Boise area and want to own the search results in your market, let's talk.
