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Floodlight SEO

Done-for-you SEO
for home builders and remodelers
(that actually makes the phone ring.)

People in your area are searching Google and AI for home builders and remodelers. The companies that show up are getting calls and projects. If you're not getting recommended, that's the problem we fix.

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Month-to-month. No long-term contracts. We don't take hostages.

20+ Years Experience
We know what works and what to avoid.
Clients Stay 10+ Years
No long-term contracts.
1 Client Per Market
Your competitors can't hire us.
Our Mission

Good work compounds.

When the right person finds the right contractor, the work gets done at the quality it should be. The company stays busy. The crew stays employed doing work they're proud of. And a family lives in a home that was done right, that they'll live in for the rest of their lives.

That house becomes the center of everything. Holidays, first steps, the room they painted together on a weekend. Future families will love it too, because it was built by someone who cared. All of that started because two people found each other.

SEO is the thing that connects those two people. We take that seriously.

Sound familiar?

We already know.

You've paid for SEO before and the phone didn't ring any more than it already was. Maybe they showed you some rankings. Maybe they sent you a report every month with charts that went up and to the right. But the actual business result, more calls from people who actually want your help, never showed up the way they said it would.

Here's what probably happened. They went after a handful of keywords. "Home builder [your city]." "Remodeling company [your city]." Maybe five or ten variations. Some of those have search volume, some don't, and even the ones that do only capture a fraction of how real people actually search. Your best customers aren't all typing the same three words. They're searching in dozens of ways you'd never think to target, and AI is searching in dozens more. The company that shows up across all of them is the one whose phone rings.

And it's not just keywords. Your business serves more than one community. You'd happily take a project anywhere in the area you serve, but if your website only talks about where your office is, that's the only place search will surface you.

Most SEO companies cast too small a net. And here's the thing: they don't know it. Their charts go up. Their fifteen keywords improve. Within the scope of what they're tracking, they think they're doing a great job. The problem isn't honesty. It's ambition. The scope is too small to move a business, and most of the industry doesn't see it.

Now you're cautious. That's reasonable.

Now you just need someone who sees it the way you do.

You know what a good lead looks like and which communities are more likely to produce them. You know which projects you want and which ones aren't worth the drive. You know what your business needs to grow. What you don't know is how to make search produce that, consistently, month after month.

That's what we do. We run your SEO the way you'd run it if you had twenty years of experience doing this. Aggressive, efficient, and always pointed at the thing that actually moves your business.

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From our clients

What clients say.

"Before starting with Floodlight SEO we were spending too much of our marketing budget on things that weren't working. We knew that using the Internet was key to growing our business but we wanted to make sure we used it correctly. Jens at Floodlight SEO met with us and clarified the entire process including what we should be focusing on and what we should avoid. Now that we've been working with Floodlight SEO we've had consistently great seasons and have grown our business as a result of their efforts. Choosing to work with Floodlight SEO is a smart decision."
Lee RussellLowell Russell Concrete
"Carbonair has been working with Floodlight SEO since 2012. In this time we've steadily increased the number of quality leads we get from the Internet. Based off of our internal tracking, the marketing we do with Floodlight SEO has a higher ROI than any other marketing activity we engage in. They are easy to work with and are very good at what they do. I wholeheartedly recommend Floodlight SEO."
Kyle Leng, Head of SalesCarbonair
"We are very happy with Floodlight SEO. They're easy to work with, take good care of our business, and have provided a great return on our marketing investment. Before working with them we didn't have strong online presence, but after they took over our campaigns we've seen really good results."
Randy McCullumAggregate Industries
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Who you're working with

I'm Jens Rhoades. I've been doing this for over twenty years.

I started as a high school English teacher. I spent years learning how to take something complicated, figure out what actually matters to the audience, and make it land. That's still what I do, just in a different context.

Twenty-some years later, I run an SEO agency that works with local businesses: home builders, remodelers, chiropractors, dentists...businesses like that. Businesses that work in the communities they live in. One client per market, so your competitors can't also hire me. Month-to-month, so I can't coast on a contract. My ego is on the hook for your results. That's the arrangement.

When a client grows, they take on more projects, hire more people, and do more of the work they're good at. I get to be part of that. That's the job, and it's a good one.

It also happens to be fun. Search is a contest with no finish line where the rules change constantly, the data is messy, and half the industry is wrong about what's coming next. I've been doing this long enough to see the cycles repeat. A lot of the panic around AI sounds exactly like the early days of SEO. I find the whole thing endlessly engaging, which is probably why I've been doing it for twenty years and haven't gotten bored yet.

Jens Rhoades, founder of Floodlight SEO
How this works

Built different on purpose.

One client per market.
If you're a home builder in your city, nobody else in that city can hire us for home builder SEO. Your competitive intelligence stays yours. Your strategy stays yours. We work for you, not against you.
Month-to-month. Always.
No 12-month lockups. No early termination fees. You stay because it's working, not because you signed something. Smart business owners have been paying us a cancelable bill for over a decade. The only glue is that it keeps working.
The whole map, not just your zip code.
Most SEO campaigns target a handful of keywords in one location. We go after hundreds of keyword variations across every community you serve. That's how search actually works, and it's why our clients get calls from places their old SEO campaigns never touched.
What you get

The work behind the results.

Local Search Strategy
Where you should be showing up, where you're not, and what it takes to close the gap. Built for your specific market and competitors, not a template.
Google Business Profile
Your GBP listing is often the first thing a potential customer sees. We make sure it's complete, accurate, active, and positioned to show up in the map pack.
Content That Earns Trust
Service pages, location pages, blog content. Written by humans who understand your trade, optimized for how people actually search. No filler.
Technical SEO
Speed, structure, schema, crawlability. The things Google looks at that your customers never see. If technical problems are holding back your rankings, we find them and fix them.
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"I've used other companies for SEO without much change in leads for my business and really was not interested in spending the money to continue. I am so glad I took the chance in contacting Floodlight. They are so easy to work with, took the time to understand our business and our ideal clients, and worked to optimize our business in that area. Our leads have gone up, and it allows our website to educate and inspire patients like it was designed to. The ROI definitely proves it was a good decision."
Maudie Louisianavia Google Reviews
"Our SEO rankings have never been higher. He is making trade shows obsolete. Our lead generation has really gone up, with good quality inquiries."
Dave Andersonvia Google Reviews
"We have seen our Google search ratings climb to the very top in five or six categories. Floodlight SEO has been one of our best-ever marketing investments."
Eldon Brustuenvia Google Reviews
Why we're selective

We're picky about who we work with.

We only take on companies whose work we'd recommend to someone we care about. A home builder whose name is on the house and who means it. A remodeler who fixes the problem behind the wall even when nobody would notice. The kind of business where the owner loses sleep over a callback.

When that kind of company gets found by the right customer, something good happens that goes beyond the transaction. The house gets built right. The crew stays working. The family that lives there gets something that lasts.

We've turned down clients who would have paid well because their work wasn't something we could stand behind. Some money is poison money. If your name is on it and that means something to you, we're probably a good fit.

Common questions

Before you book.

What does this cost?
Between $1,000 and $5,000 per month, depending on market difficulty. A home builder in a mid-size city with moderate competition is different from one in a major metro going up against established national brands. We'll tell you where you fall on that range during the call.
How long before I see results?
SEO is slow. Some movement happens in 2-3 months. Meaningful results usually take 6-12 months. Anyone who promises first-page rankings in 30 days is either lying or using tactics that will get your site penalized. We'll give you an honest timeline for your specific market.
Why month-to-month? What's the catch?
There's no catch. We don't lock clients in because we don't need to. Our average client tenure is over two years. Some have been with us for over a decade. When the work is good, people stay. When it's not, they should be free to leave.
What if I've been burned by SEO before?
Most of our clients have. The industry has no shortage of companies that overpromise and underdeliver. We're not going to tell you we're different and ask you to take our word for it. We'll show you what we're going to do, explain why, do it, and report what happened. Every month. You'll know exactly what you're paying for.
Do you work with my competitors?
No. One client per market, per vertical. If you're a home builder in your city and you work with us, no other home builder in your city can. Your strategy and your competitive data stay exclusively yours.
What happens on the call?
We'll look at where you are now, where you want to be, and whether we can realistically help you get there. If we can, we'll tell you what it would take and what it would cost. If we can't, we'll tell you that too. No pitch deck. No pressure. Just an honest conversation.
Ready?

Let's talk.

No pitch deck. No pressure. Just an honest conversation about where you are, where you want to be, and whether we can help you get there.

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Month-to-month. No contracts. Cancel anytime.