Market Intelligence Report
We track 121 keywords across the Birmingham metro every month to show which remodelers are gaining ground, which are losing it, and where the real openings are. Here's the latest snapshot.
Book Your Growth ReviewThis report is updated monthly. Visibility scores reflect a weighted formula based on ranking position and keyword volume. Data collected from Google organic search results. Floodlight SEO works with one client per vertical, per market.
How to read this chart. Each bubble is a business competing for attention in this market. Bigger bubbles mean more overall search visibility. The horizontal axis shows how many keywords a business ranks for, and the vertical axis shows their average ranking position (lower numbers are better). Businesses in the upper-right are ranking for a lot of keywords in strong positions. Businesses in the lower-left are barely showing up.
Overall search visibility score for each competitor. Higher scores mean more keywords ranking in stronger positions. Updated monthly.
| # | Domain | Visibility Score | Ranked Keywords | Avg. Position |
|---|---|---|---|---|
| 1 | elmbuilds.com | 7.3% | 62 | 14.81 |
| 2 | southernhammerllc.com | 5.31% | 43 | 4.26 |
| 3 | taylorburton.com | 3.32% | 22 | 6.86 |
| 4 | greystoneremodelinginc.com | 3.04% | 10 | 1.2 |
| 5 | dm-construction-company.com | 2.87% | 35 | 16.69 |
| 6 | waldenhomeimprovements.com | 2.53% | 51 | 11.88 |
| 7 | reliablerem.com | 2.21% | 96 | 15.53 |
| 8 | expressbathnow.com | 2.18% | 16 | 6.69 |
| 9 | counterdimensions.com | 2.1% | 60 | 14.52 |
| 10 | andrewmunceyhomerepairs.com | 2.05% | 10 | 4 |
| 11 | bmrhomes.net | 1.96% | 15 | 6.8 |
| 12 | donovanbuildersllc.com | 1.69% | 5 | 1 |
Showing top 12 of 25 tracked competitors. Last updated: May 2026.
Who holds the #1 position for each keyword we track.
| Keyword | Current #1 | Position |
|---|---|---|
| bathroom remodel birmingham | rebath.com | 1 |
| bathroom remodel chelsea | expressbathnow.com | 1 |
| bathroom remodel gardendale | expressbathnow.com | 1 |
| bathroom remodel greystone | greystoneremodelinginc.com | 1 |
| bathroom remodel helena | m.yelp.com | 1 |
| bathroom remodel homewood | angi.com | 1 |
| bathroom remodel hoover | alabamabathremodels.com | 1 |
| bathroom remodel mountain brook | elmbuilds.com | 1 |
| bathroom remodel pelham | alabamabaths.com | 1 |
| bathroom remodel pell city | expressbathnow.com | 1 |
| bathroom remodel trussville | trussville.kibastudios.com | 1 |
| bathroom remodel vestavia hills | elmbuilds.com | 1 |
| birmingham bathroom remodel | rebath.com | 1 |
| birmingham home remodeler | homeremodelbirmingham.com | 1 |
| birmingham home renovation | homeremodelbirmingham.com | 1 |
| birmingham kitchen remodel | elmbuilds.com | 1 |
| birmingham remodeler | birminghamremodelers.com | 1 |
| chelsea bathroom remodel | yelp.com | 1 |
| chelsea home remodeler | yelp.com | 1 |
| chelsea home renovation | instagram.com | 1 |
Showing 20 of 121 tracked keywords. Last updated: May 2026.
When Birmingham residents search for remodeling services, Google's AI Overview consistently draws from a concentrated group of sources. Our analysis reveals that major platforms like Houzz, Facebook, and Yelp appear in 100% of AI-generated responses, alongside local businesses such as Reliable Remodeling and Westshore Home. Since we've tracked this data for just one month, these citation patterns represent early observations that will likely evolve as we gather more information over time. Interestingly, one UK-based bathroom repair site also appears consistently, suggesting the AI may occasionally pull geographically distant but topically relevant sources.
Monitoring period: 1 month of data collected. Trends will become more meaningful as the data set grows.
| Source | Times Cited | Persistence | Trend |
|---|---|---|---|
| houzz.com | 8 | 100% | New |
| facebook.com | 8 | 100% | New |
| yelp.com | 6 | 100% | New |
| reliablerem.com | 5 | 100% | New |
| westshorehome.com | 5 | 100% | New |
| bathrepairbirmingham.co.uk | 5 | 100% | New |
| angi.com | 5 | 100% | New |
| callgooddeal.com | 5 | 100% | New |
| mybuilder.com | 5 | 100% | New |
| decentfix.co.uk | 5 | 100% | New |
| dfhughes.com | 5 | 100% | New |
| m.yelp.com | 5 | 100% | New |
| checkatrade.com | 5 | 100% | New |
| bmrhomes.net | 5 | 100% | New |
| highlanddesignbuild.com | 5 | 100% | New |
Showing top 15 of 169 cited sources. Data collected monthly since 2026-06-08.
AI Overview citations are highly variable. A single snapshot is unreliable, which is why we report persistence across multiple monthly observations. Persistent citation indicates durable authority that correlates with strong organic search performance.
Remodeling searches work differently than most contractors expect. A homeowner doesn’t search “remodeler near me” and pick the first result. They search for the specific project they’re planning. “Kitchen remodel Hoover.” “Bathroom remodel Vestavia Hills.” “Home renovation Mountain Brook.” Each of those searches has its own set of results, its own competitors, and its own winner. A remodeler who ranks for one project type in one community can be completely invisible two miles away for a different project.
The Birmingham metro makes this even more pronounced. The communities tracked on this page span from Gardendale and Trussville on the north side to Chelsea and Helena in the south, with Homewood, Hoover, Mountain Brook, and Vestavia Hills in between. Homeowners in these areas search for remodelers locally. They want someone who works in their community, not just someone who works in “Birmingham.” The remodelers showing up in those community-specific searches are getting calls that the rest of the market never sees.
Look at the keyword leaders table on this page. For several Birmingham-area communities, the #1 result for remodeling searches is Yelp, Angi, or Houzz. Those directories rank because no remodeler has built a page to compete for that term. Every one of those positions is a lead source waiting to be claimed by a real business.
The competitor data above shows a market with no clear leader. The top three remodelers combine for under 16% of total visibility, and the gap between them is narrow. What’s interesting is how differently the top competitors have built their positions. One has focused on kitchen and bathroom remodel keywords across multiple suburbs. Another has concentrated on a few communities and owns the “remodeler” and “home renovation” terms there. A third shows up mostly in one high-value suburb. Each of these approaches works, but none of them covers the full market.
The biggest opening in this market is the gap between project types. Bathroom remodel searches across Birmingham are largely held by bath-specific franchises and niche companies, not general remodelers. Kitchen remodel keywords follow a different pattern. And the broad “remodeler” and “home renovation” terms are split between a few local players and directory sites. A full-service remodeler who shows up across all three categories, in multiple communities, would have a position nobody in this market currently holds.
With over 31% of #1 positions held by directories, the barriers to entry are low. The remodelers who rank in Birmingham have earned their spots with real content and real profiles, but there is more unclaimed ground here than claimed. A remodeler who builds out their search presence community by community, project type by project type, can compound their visibility in a way that gets harder for competitors to match over time. Our full guide to remodeler SEO covers how that kind of systematic approach works in practice.
These are real competitive markets where Floodlight has a client. The big orange bubble that's clearly winning is ours. Results are typical.
We work with one remodeler per metro. If you're a remodeler in the Birmingham area and want to own the search results in your market, let's talk.
